H&M to EFF ‘Fighters’ : Our stores has nothing to do with it!

H&M Hennes & Mauritz, Swedish multinational clothing-retail company has issued a statement following protest at their stores across South Africa by members of the political party Economic Freedom Fighters (EFF) following a racist ad.

EFF ground forces ‘Fighter’ invaded H&M stores in the country on Saturday forcing the stores to close and employees to run away for their safety.

In a statement released this evening, the company claims their stores & employees at their retail stores had nothing to do with the ad that was interpreted as an insult to black people at large. The company has also reiterated that their ad was just a ‘poor judgment’.


H&M Statement following protest
H&M Statement following protest

H&M has faced an international backlash this week over an online advert which featured a black child wearing a hoodie reading “coolest monkey in the jungle”. The retail chain apologised to customers via its Twitter account and said the garment was no longer for sale.

The EFF leadership received storm of criticism by H&M Clothing store fans and customers following the protest that led to the national shut-down of the H&M stores on Saturday.

This is what the EFF leadership had to say:


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